Insight/ Branding & Communications

Real-Time Marketing: Why You’ll Get Nowhere Without Measurement

Thanks to Oreo’s Super Bowl #DunkInTheDark tweet, Taco Bell’s Rockumentary at SXSW, and some short, but eye-catching brand-to-brand Twitter combat (check out the banter between Orbitz and Priceline), real-time marketing has become the hot new trend.Socially savvy brands are turning the heads of marketers, media and consumers alike with their smart, bold campaigns that seem to be put together at lightning speed.

Read full story »