Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Branding & Communications

Real-Time Marketing: Why You’ll Get Nowhere Without Measurement

Thanks to Oreo’s Super Bowl #DunkInTheDark tweet, Taco Bell’s Rockumentary at SXSW, and some short, but eye-catching brand-to-brand Twitter combat (check out the banter between Orbitz and Priceline), real-time marketing has become the hot new trend.Socially savvy brands are turning the heads of marketers, media and consumers alike with their smart, bold campaigns that seem to be put together at lightning speed.

Read full story »