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Insight/ Strategic Planning

Connect Customer Experience, Convenience, And Differentiation To Business Results

Online metrics abound. Some companies have found ways to link online activity to the pipeline, such as visit-to-conversion or engagement-to-conversion ratios, which populate their dashboards as well. But B2B marketers, who often face a long and complex buying cycle in which buyers may follow and visit over an extended period, need to focus and report on metrics that connect customer behavior to business results.

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