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Insight/ Online Media

Your Testing Program: Smart Ways To Get Your Team On Board

On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales?

Read related story, "Landing Page Optimization: How To Identify Testing Opportunities."

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