Insight/ Strategic Planning

As Marketers Become Publishers, How Will Media Brands Adapt?

Every trend, fad and meme has its day, and “branded content” is having its moment. But a bigger trend is being ignored: Marketers going direct to readers and building their own audiences, cutting publishers out entirely except to rent their traffic and push clicks to their own media.

Read related article, "Sponsors Now Pay For Online Articles, Not Just Ads."

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