Insight/ Strategic Planning

Can Big-Box Stores Fight Showrooming With Celebrity Brands?

Best Buy was one of the first retailers to proclaim they are fighting back against showrooming, a phenomenon where customers browse for items in-store and then search for them online and buy them for less from eRetailers such as Amazon. To combat showrooming, Best Buy has made what had been a seasonal practice of matching prices a year-round policy. Target has done the same, and we can expect other retailers to soon follow suit.

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