Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Insight/ Strategic Planning

Can Big-Box Stores Fight Showrooming With Celebrity Brands?

Best Buy was one of the first retailers to proclaim they are fighting back against showrooming, a phenomenon where customers browse for items in-store and then search for them online and buy them for less from eRetailers such as Amazon. To combat showrooming, Best Buy has made what had been a seasonal practice of matching prices a year-round policy. Target has done the same, and we can expect other retailers to soon follow suit.

Read full story »