Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Branding & Communications

Can Carnival Recover From The Damage To Its Brand?

By now, most marketers have heard about the PR nightmare that plagued Carnival cruise lines' Triumph fleet. Prior to the debacle, Carnival’s “fun ship” branding strategy was great, but people cruising on the Triumph certainly did not have that experience. Will Carnival ever recoup its potential loss of revenue, and its loss of passengers? Will it build back its brand? It is not impossible, but Carnival must take steps to regain its stakeholders' trust.

Read full story »