Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud
News/ Branding & Communications

Forbes CMO SXSW Excursion: Who's New And What's Next

The discussion among CMOs tackled the issues associated with who’s new and what’s next in marketing–including how executives personally keep current with new technologies; how they allocate budgets for experimental marketing efforts; how they measure the success of those efforts; and what changes they might be making to their organizational structure and hiring initiatives to keep up with the ongoing transformation.

Read full story »