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News/ Branding & Communications

Forbes CMO SXSW Excursion: Who's New And What's Next

The discussion among CMOs tackled the issues associated with who’s new and what’s next in marketing–including how executives personally keep current with new technologies; how they allocate budgets for experimental marketing efforts; how they measure the success of those efforts; and what changes they might be making to their organizational structure and hiring initiatives to keep up with the ongoing transformation.

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