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News/ Online Media

Foursquare Reportedly Keen To Sell Advertisers Check-In Data For Targeted Ads On Other Platforms

If it comes to fruition, such an ad product would be a significant step forward in Foursquare’s attempt to find a viable revenue stream. Advertisers would be able to buy certain datasets from the company and then use that information to display relevant ads on other networks, applications or platforms.

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