Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Branding & Communications

What Every Marketer Should Know About Performance Marketing

As the online advertising industry continues to grow, one crucial growth sector is often ignored: performance marketing. Comprising nearly 70% of the online advertising industry's estimated $35 billion in annual advertiser spend, performance marketing is perhaps the most underrated and misunderstood media channel in all of advertising.

Read full story »