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Insight/ General Management

The Rise Of The Digital CMO

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Shouldn't CMOs and all marketers be shocked by this? Sure, an ample pile of dollars can be attributed to big spending on a few analog media channels, like Super Bowl ads, for example. But there is something more fundamental happening behind the numbers; something lurking in the very nature of digital marketing and what it asks of leadership and what it means for accountability.

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