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Insight/ Online Media

Building A YouTube Business And Brand

YouTube is now all about the ads. Without them, it would just be a money-haemorrhaging mess. “We are not a charity,” says YouTube's David Ripert. “We want to make sure there’s premium and original content on YouTube because advertisers are requiring more inventories and we’re trying to drive up CPMs and RPMs. And users are looking for more premium content too.”

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