Insight/ Strategic Planning

Managing Online Reputation: What To Listen For, And Where

The cost of managing an online crisis or reputation issue can seem limitless: PR, advertising, loss of sales, lost productivity, distracted executives, competitive maneuvers, additional customer service, litigation—all can burst budgets. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. Think Domino's pizza prank, Kenneth Cole's Cairo tweet, or Gap's logo redesign.

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