Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

News/ Emerging Media

The Biggest Challenge for Mobile Ads? Showing That They Work.

“Until you can show [that tracking connection], they’re not going to pay as much for (mobile ads),” Google’s Jason Spero said at our D: Dive Into Mobile conference. “We’re investing heavily in helping people track the value.”

Read full story »