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Insight/ General Management

Four Reasons Why CMOs Are Well On Their Way To Outspending CIOs

Last January, Gartner made a bold claim by stating that by 2017 the CMO will spend more on IT than the CIO. The basis behind the premise was simple: Marketing departments are purchasing significant marketing-related technologies and services from their own capital and expense budgets – both outside the control of the internal IT organization and in conjunction with them.

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