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News/ Branding & Communications

B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo.

Read related story, "4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles."

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