Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”), and so on. In our digitized and data-deluged world of modern marketing, these phrases resonate. “Yes, marketing is more of a science today.” That just feels like a true statement, doesn’t it? But what do we really mean by it?
Read related article, "Welcome To The Age Of Marketing Scientists."