As part of its newly released State of Mobile Benchmark Report, the Adobe Digital Index (ADI) team analyzed 100 billion visits to 1,000+ U.S. Web sites and found that Apple iOS is driving a higher share of traffic via both smartphones and tablets than ever before. ADI examined Web traffic rather than device shipments and identified an important connection between wireless carriers and handset proliferation----and why it matters to marketers.
Read ADI's blog.
Download the full State of Mobile Benchmark Report (PDF).
Read related article, "Samsung Smartphones Gain Popularity With Europeans."