News/ Emerging Media

iOS Has Re-Emerged As Leader In U.S. Smartphone Browsing And Is Dominant Among Tablets

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As part of its newly released State of Mobile Bench­mark Report, the Adobe Dig­i­tal Index (ADI) team ana­lyzed 100 bil­lion vis­its to 1,000+ U.S. Web ­sites and found that Apple iOS is dri­ving a higher share of traf­fic via both smart­phones and tablets than ever before. ADI exam­ined Web traf­fic rather than device ship­ments and iden­ti­fied an impor­tant con­nec­tion between wire­less car­ri­ers and hand­set proliferation----and why it matters to marketers.

Read ADI's blog.

Download the full State of Mobile Bench­mark Report (PDF).

Read related article, "Samsung Smartphones Gain Popularity With Europeans."

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