Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Tools

Advice From A Jedi Knight Of Marketing Experimentation

How do you build and scale a testing culture in a company? The question caught the attention of Andy Pulkstenis, whom this author would describe as a Jedi Knight of experimental design. He’s had years of experience running marketing-oriented controlled experiments at Capital One — one of the world’s pioneers in large-scale marketing experimentation programs — and now at State Farm. Andy’s an enthusiastic champion of developing a “testing culture.”

Read related article, "Adobe Survey Finds CMOs Still Struggle With Digital Optimization."

Read full story »