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News/ Strategic Planning

Slight Uptick Projected For 2013 U.S. Advertising

U.S. advertising is projected to grow 1.2% for 2013, with total media owner advertising revenues climbing to $176.3 billion. If the prediction is accurate, it would match 2012’s rate of growth, but still be 14% below the 2007 peak of $205 billion, wrote Pivotal senior analyst Brian Wieser in a report issued Friday.

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