Marketers in 2013 are struggling with a long-standing challenge: understanding their customers’ needs and providing differentiated value.
In particular, marketers need to develop a compelling value proposition, improve the quality and value of their content, and demonstrate the ROI of their marketing efforts—all while wrestling with stagnant staffing levels and budgets. Marketers also must improve their mobile marketing effectiveness and ability to meet customers’ increasing demand for at-your-fingertips information.
The infographic above highlights key findings from the report. Click here or on the infographic to view it in its entirety. You can also download it as a PDF.
If you have questions regarding the survey, or would like to learn how to gain access to the Americas, European, and Asia Pacific reports, please contact GTMResearch@frost.com, follow us on Twitter @Frost_GTM, or visit www.gtm.frost.com.