Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Emerging Media

How To Capture A Fragmented Tablet Audience

Henry Ford famously said, "If I asked people what they wanted, they would have said faster horses." When Apple's iPad -- the Model T of the tablet world -- was first introduced, it fulfilled an unforeseen need in consumers' lives much like the automobile did a century ago. Yet in the last year alone, we've seen tablet prevalence explode, resulting in a subsequent shift in the underlying reasons behind why consumers purchase, and how they use, their devices.

Read full story »