Insight/ Emerging Media

Mobile Marketer's Classic Guide To Mobile Advertising

In the five years since the guide debuted, the world of mobile advertising has changed from one of discussions about simple tile banners to now also encompass rich media executions, bar codes, linked SMS messages, MMS videos, page takeovers, video ads, augmented reality, sophisticated local paid search, geotargeting and fencing, social media and analytics to make sense of this pastiche. That’s where this guide steps in.

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