Insight/ Online Media

Use Social To Bait The Hook, Haul In Leads

How can we make social media integration more of a tangible element within the marketing process? Countless startups with platforms and plug-ins have emerged to rise to the challenge, and strategists aren't hesitating to jump all over it as well. This kind of forward thinking is great and stirs up innovation, but let's be honest: The majority of marketers don't yet need these comprehensive tools and programs, so we're getting ahead of ourselves a bit.

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