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Insight/ Online Media

Facebook Leans In

On January 15, inside Building 15 at the sprawling Facebook campus in Menlo Park, California, about 100 reporters, employees, and hangers-on packed a makeshift auditorium awaiting the arrival of Mark Zuckerberg, founder and C.E.O. of the social-media giant. Along the walls, enormous signs blared out slogans like "what would you do if you weren’t afraid?"—messages of encouragement aimed at the company’s employees, but ones that would probably have been better targeted at its shareholders.

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