Insight/ Tools

4 SoLoMo Loyalty Program Leaders

Rewarding consumers for positive behaviors (e.g. purchases, social activity, etc.) is a win-win for brands and customers. To take advantage of the many benefits of loyalty and engagement programs, however, companies must transcend paper punch cards to offer comprehensive SoLoMo (social, local, mobile) offerings, as do the four big-name brands discussed in this article.

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