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Insight/ Branding & Communications

Advertisers Exploit Time Illusions to Sell Products

Playwright Tennessee Williams wrote in 1944 that time is the longest distance between two places. And the years since have proved him right. Fast travel, instant communications and express deliveries between opposite ends of the world mean, more than ever, that time is not only relative but also an illusion. But time is also money, or so the axiom goes.

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