Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Online Media

Getting Back To Basics: Why Brands Are Getting It Wrong In Social Media

Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to traditional thinking and processes rather than adapting business philosophies and supporting methodologies to meet new opportunities.

Read related article, "How Social Media Can Accelerate The Buying Cycle."

Read full story »