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Insight/ Analysis & Measurement

How You Can Stop Statistics From Taking Advantage Of You — Part 1

You can’t go five min­utes in the cur­rent busi­ness world with­out the terms big data, pre­dic­tive or sta­tis­ti­cal tool being thrown about. If one was to believe all of the hype you would have no prob­lems mak­ing per­fect deci­sions, act­ing quickly, and all every­one would be improv­ing their per­for­mance by mil­lions of dol­lars every hour. Of course every­one in the field also acknowl­edges just how far every­one else is from that real­ity, but they fail to men­tion the same errors in logic from their own promises and their own analy­sis.

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