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News/ Lifecycle Marketing

STUDY: Facebook Delivers More Social Commerce Conversions, But Pinterest Users Spend More

Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.

Read related article, "Ecommerce Quarterly (EQ1 2013) ."

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