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Insight/ General Management

The Blurring Roles Of CMOs

The more CMOs this author connects with, the more he is learning that they are no longer your stock standard 'Kotler 7 P' marketing folks. They are a new breed of multi-talented individuals that have a deep understanding of all things digital, mobile, social, and customer experience related. If fact, CMOs are the key to driving the strategic customer journey while delivering customer centricity and brand values.

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