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Insight/ Branding & Communications

How Target, Walgreens & Home Depot Have Changed The Private-Label Game

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Retailers of every ilk – Best Buy, Saks, Walgreen, Nordstrom, and Target among them – are innovating relentlessly to create compelling and inspiring brands to compete head-on with traditional, national stalwart brands. The death of the generic, private label brand of yesteryear is official, and national brands need to be on guard as their positional power weakens with every private label that “goes rogue” in entering their category.

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