Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ General Management

Barclaycard CMO Nina Bibby Says Brands Must Understand Customers To Deliver Personalized Services

"(The customer's) need for any product or service is just one small part of their whole self, and understanding them as individuals is essential if we are to motivate them to engage with what we are marketing," says Barclaycard global SMO Nina Bibby.

Read full story »