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News/ General Management

CMO-CIO Alignment: The New Competitive Advantage For B2B

Nationwide CMO, Matthew Jachius, who presented alongside Nationwide CIO, Michael Keller, stressed the importance of leveraging data as an “enterprise asset,” not “silo’d departmental assets.” Incorporating an integrated, more holistic approach to data management can provide a “360 degree view of the customer.” According to Keller, “if done right, it can create a competitive advantage.”

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