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Insight/ Emerging Media

Jumping The ‘Fence’ Of Location-Based Mobile Advertising

As retailers and advertisers explore these new ways to target relevant local consumers on their mobile phones, geofencing can be perceived as a fairly popular strategy, even if it is limited. Geofencing is a method of advertising in which retailers deliver targeted mobile advertisements to shoppers when they’re located in the immediate area—typically within a set advertising perimeter of several blocks (or less) of a store.

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