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Insight/ Emerging Media

When Mobile CRM Goes Too Far

The case for mobile CRM is an easy one to make. Smartphones are now ubiquitous, and the way most people work requires 24-7 accessibility. Not being tethered to a desktop to access customer records is also a plus, if not an outright necessity in some cases. However, as we discussed in part 1 of this series, mobilization is getting to the point when some apps are mobilized -- and they needn't or shouldn't be. Her are signs that your app may fall into this category.

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