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News/ Emerging Media

Google Is Learning How Smartphones Impact In-Store Shopping

Seventy-nine percent of smartphone owners are what Google calls “smartphone shoppers,” meaning that they use their smartphones at least once a month in stores. That’s a lot of people. The Google Shopper Marketing Agency Council worked with M/A/R/C Research to assess what people are doing when they use their smartphones to get ready for shopping or while in a store.

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