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Insight/ General Management

Why Volvo’s CMO Is Serious About Social

Social media has quickly shifted from a nice-to-have to a must-have for marketers. That’s why brands like Volvo are increasingly dedicating more resources to fostering growth in this channel. Vovo increased its social media budget this year, emphasizing the power of the medium for its brand, according to Tassos Panas, CMO of Volvo.

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