In a low growth economy, many companies understand that one of the best way to grow revenues is by selling more goods and services to existing customers. At the core of this strategy is ‘customer focus’ – providing better solutions to satisfy more customer needs. Yet this is easier said than done. A variety of factors can combine to scuttle the best-designed plans. Managers can overcome these barriers and be ‘cross-sell ready’ by optimizing their organization structure, product portfolio and incentive schemes.