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Insight/ Branding & Communications

4 Lessons On Using Co-Branding To Co-Crush The Competition

To build your brand, sometimes you have to share your brand. And increasingly, big companies like Budweiser and Harley-Davidson are choosing to co-brand with celebrities like Justin Timberlake and Kid Rock through relationships that range from sponsoring each other's activities to the celebrity taking on quasi-roles such as strategic counselor or creative director.

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