Insight/ Market Research

How the Internet Of Things Changes Everything

Currently in the business world we are witnessing something like the epic collision of two galaxies — a rapid convergence of two very unlike systems that will cause the elements of both to realign. It's all thanks to the Internet of Things, which refers to a dramatic development in the Internet's function: the fact that, even more than among people, it now enables communication among physical objects. By 2015, according to my own firm's projections, not only will 75 percent of the world's population have access to the Internet. So will some 6 billion devices. The fact that there will be a global system of interconnected computer networks, sensors, actuators, and devices all using the Internet protocol holds so much potential to change our lives that it is often referred to as the Internet's next generation.

Read related article, "Marketing Gets Real: The Internet Of Things."

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