Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Emerging Media

Mobile Advertisers Are Being Way Too Complacent

The ad industry is far too distracted by the desire to create headline-grabbing campaigns with companies like Twitter, Facebook, Shazam or Pinterest without really considering how many of their target customers they can actually reach with these often very niche campaigns.

Read full story »