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Insight/ Branding & Communications

Rethinking The Customer Journey: To Change Direction You Might Need A Map

Each customer has a unique channel preference, web search, community, social media, talking to friends, talking on the phone, sending an email or browsing through the store. Some like one of the above, some like all of the above. Do you plot their course, push them in a certain direction? It might be easier for you, but is it easier for them?

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