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News/ General Management

Coke's Marketing Chief Rejects Calls For Tax On Sugary Drinks

"If you are sitting on your ass all day then have a Diet Coke." Coca-Cola's top marketer did not mince his words on Friday as he rebuffed calls for a levy on sugary drinks in the UK. Joseph Tripodi, the US soft drinks giant's chief marketing and commercial officer, made the remark as he argued that it is down to individuals to adopt healthy lifestyles to beat the obesity crisis.

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