Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ General Management

Q&A: Adobe's CMO Ann Lewnes

Adobe CMO Ann Lewnes noted that about 75 percent of the company's marketing budget is being spent on digital and explained, "For us, digital makes sense in terms of our budget. That said, our mix within digital is shifting, and we are seeing a lot of value in video online."

Read full story »