Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

News/ Market Research

At BtoB's Leading Edge: Wilson Says Marketing Funnel Is Broken

Mark Wilson, CMO at Avaya Inc., said the traditional marketing funnel is broken, and marketing is in a period of transformation that demands deep analysis of information and the development of engaging content.

Read full story »