Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

News/ Branding & Communications

Pepsi And Coke Try Out Back-Handed Advertising

Big brands generally want their logos to be in as many places as possible and as obvious as possible, but Pepsi and Coke recently did a bit of counterintuitive marketing that involved a bit of hide and seek.

Read full story »