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Insight/ Emerging Media

Augmented Reality: Three Mobile Must-Haves

The real trick for any marketing trend is to launch intuitive, brand-engaging experiences. Yet, AR is being employed by brands as quickly as they can think up something to layer on top of something else. The experience of downloading a branded app, only to simply interact with a 3D model that can spin, is almost as bad as trashing the app and realising you’ll never use it again. Ever.

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