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Insight/ Emerging Media

Mobile App Monetization: Think Business Model, Not Ads

On a 21-inch screen, a small banner ad simply becomes part of the scenery, and doesn’t take up so much real estate to impact the user experience. While mobile-specific ads are designed to be less obtrusive, they still occupy a significant number of pixels–space which could have been used to improve the app experience. These ads are simply taking the desktop ad model that has been around for years and crudely molding it to the smartphone. Considering the limitations of mobile banner ads, what are the alternatives to traditional display or interstitial ads?

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