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Insight/ Online Media

Brands And The New View Of Social Influence

Social influence campaigns can be hugely successful even without runaway viral results. The idea is to “seed” lots of consumers to get them curious and engaged with something. Such investment is worthwhile if the number of new consumers exceeds the threshold of a profitable return. A strategy for asking not telling may not trigger the biggest thing since sliced bread, but as long as it earns enough bread, it is plenty big enough.

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