Insight/ General Management

Corpus Callosum Marketing

Two hun­dred mil­lion. That’s a big num­ber. It’s the num­ber of nerve fibers that con­nect the right side of the human brain with the left. With­out those con­nec­tions, col­lec­tively known as the cor­pus cal­lo­sum, impor­tant infor­ma­tion about sen­sory, motor, and cog­ni­tive actions would be isolated. Just like the human cor­pus cal­lo­sum, effec­tive mar­ket­ing groups share infor­ma­tion with all parts of a company’s “brain.” 

Read full story »